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Plan your participation

Preparations for Smart Country Convention 2025 are in full swing!

Plan your success at Smart Country Convention in advance and benefit from individual support and comprehensive services when planning your stand. With a trade fair presentation perfectly tailored to your needs, you can present your innovations according to your ideas.

Duration of the event
September 30 – October 02, 2025

Opening hours
doors open for visitors: 9.00 am
doors open for exhibitors: 08.00 am

Program
September 30: 9.30 am – 10.00 pm
October 01: 9.30 am – 09.00 pm
October 02: 9.30 am – 06.00 pm

Location
hub27 & Hall 25, Berlin Exhibition Grounds

Setting up times
Stand construction: September 27, from 07.00 am
End of stand construction: September 29, until 10.00 pm
From 03.00 pm onwards decorative stand construction only!

Dismantling times
Stand dismantling: October 02, from 06.00 pm
End of stand dismantling: October 05, until 10.00 pm

Free cancellation
You have the possibility to cancel your booking free of charge until April 30, 2025.

When will SCCON be held in the next years?
30 September – 02 October 2025
13 – 15 October 2026

Registration deadline
The official closing date for registration is June 30, 2025

Our services for your planning

Keep an eye on all important deadlines

Dates & deadlines

Plan your participation with a clear overview of all important dates!

On this page you will find the dates and deadlines as well as the respective links and contact persons you need for a successful participation in Smart Country Convention. Be well prepared and don't miss any important dates!

See now

Exhibitor shop

Order platform for all stand services

The exhibitor shop is your platform for ordering all products and services required for the successful organization of your trade show presentation. This includes a variety of services around your stand such as electric power and water installation, stand construction, internet, security, cleaning and many more.

Orders can only be placed once you have been registered and approved as an exhibitor for SCCON 25 and therefore have a confirmed hall and stand number.

To the exhibitor shop

Stand construction & regulations

Important information for your stand planning

Have you decided to build your own individual stand? As soon as you have confirmed the placement proposal, you can start planning with your stand constructor.

We have compiled important information and guidelines for you.

Learn more

Transportation and logistics

Access to the exhibition grounds

During set-up and dismantling

Access to the exhibition grounds during the set-up and dismantling period (delivery or collection) is only possible with registration and booking of a chargeable loading zone in the VisiFair booking portal and with a personalized, free set-up and dismantling pass.

During the event

As an exhibitor, you can purchase a parking permit in the Exhibitor Shop to park directly in front of the hall during the trade fair. In addition to the parking permit, you will also need a valid ticket to enter the exhibition grounds.

More information

Forwarding services

Exhibitors or their suppliers and stand constructors who wish to use Messe Berlin's forwarding services (e.g. loading and unloading by forklift truck, shipment or storage) can order these directly via the Online Order Service of our partner DB Schenker.

Zum Online Order Service

Book a meeting space

Find new talents at the Career Day on October 2!

Are you looking for talented employees? We bring young professionals and high potentials together with employers who are actively shaping the digitalization of cities and public authorities.

Use your participation at the Smart Country Convention for your recruiting!

Learn more

Book a meeting space

Meeting cubes for productive discussions

Many exhibitors are looking for ways to withdraw: whether for a call or an online meeting, for concentrated preparation for a presentation or an important meeting. With us, you have the choice:

  • Meeting Cubes: Seating and table for max. 6 people
  • Meeting Tables: Seating and table for max. 4 people
  • Water and coffee included (self-service)

Learn more

Your company profil

Discover SCCON Online Platform

GET TO SCCON ONLINE PLATFORM

* Access to the company profile has been sent from "noreply@smartcountry.berlin" to the main contact person who has been indicated when registering your stand.

Edit your entry in the exhibitor overview

Use the services of the media package to increase the attention of your trade fair presentation.

The exhibitor entry in the exhibitor overview on the SCCON website as well as on the SCCON online platform and later in the SCCON app is identical and only needs to be maintained in one place. You are completely flexible in filling in your profile and can make changes at any time.

Onboarding Guide – we help you get started! (PDF, 2.0 MB)

More information

Exhibitor events

Drawing more attention to your stand

Are you planning a presentation, a best practice event or a get-together? Register your event with us and we will include it in the programme. Up to 10 events can be published per exhibitor.

Please note that events are subject to registration. Registration begins on August 18 and ends on September 12.

More information

Marketing services

Advertising and sponsoring opportunities

Discover the wide range of advertising and sponsorship opportunities in our advertising portfolio. You can easily book these directly in the Advertising Shop. However, the popular packages are booked up quickly - secure your favourite option now!

Download Advertising Portfolio (PDF, 3.8 MB)

To the Advertising Shop

Communication services

Free advertising material

Round off your #SCCON25 trade fair appearance: All inclusive! Make use of our communication services and increase your visibility, via mailshots, customer invitations and stand activities. Incorporate our logo or the key visual of the Smart Country Convention in your communications campaign and create eye-catching advertising banners.
Our communications package offers a selection of basic information and text modules as well as logos and banners to assist with your communications.

Download Communications Package (ZIP, 13.8 MB)

More information

Your Expo Highlights

Exhibitor information on innovations and trends is always of great interest to visitors and the trade media even before the Smart Country Convention. For this reason, as in previous years, we are publishing "Expo Highlights" in our news blog on the Smart Country Convention website.

You are welcome to send us more information about the innovations and topics you will be presenting at #SCCON25.

More information

Your topic live in the podcast studio

As a partner, you have the opportunity to present your topic in our transparent podcast studio in the podcast area: Engage our visitors live as they follow your exciting conversations and discussions through Bluetooth headphones.

Download Factsheet (PDF, 283.9 kB)

Secure your podcast slot now and become part of this innovative experience!

To the advertising store

Catering at your exhibition stand

Coffee, water, snacks at the stand?

Capital Catering GmbH, based on the exhibition grounds, will take care of the catering for your stand party, meeting or reception.

Please place your order well in advance: Your order should be received no later than four weeks before the event so that everything can be planned in time and your wishes fulfilled.

To the catering shop

Contact

SCCON TEAM
You have any questions? We will be happy to assist you!
T +49 30 3038 2300

hub27 | Berlin Exhibition Grounds

Jafféstrasse 2, Gate 25
14055 Berlin