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Stand Construction & Regulations

Stand construction requirements!

As soon as you have confirmed the placement proposal, you can start planning with your stand constructor. Please take our design and technical specifications into account.

Technical guidelines of Messe Berlin (PDF, 407.6 kB)

Conditions of participation of SCCON (PDF, 215.1 kB)

Stand design at hub27

In order to maintain the open character of the Smart Country Convention, stand structures should be planned as follows:

  • The sides of the stand adjacent to a visitor aisle may be built no higher than 1.40 m in the first metre.
  • The remaining area of the stand may be built up to a height of 2.50 meters. Continuous walls may occupy a maximum of 30% of the respective stand length.
  • The rear sides of the stand adjacent to neighboring stands must have a height of 2.50 m and must be kept neutral and free of joints so as not to detract from the design of the neighboring stand.

The branding of the ceiling and the basic lighting of the entire stand area are included in the Premium Partner Package.

  • It is not permitted to attach or hang up your own advertising materials or lighting technology.
  • Additional lighting technology can be obtained from the service partner CSG.

Stand design in halls 25 and 26

  • The maximum construction height is 6 meters, including suspended elements
  • Minimum requirement: a floor covering and stable partition walls to neighboring stands with a height of at least 2.50 m.
  • Mobile exhibition walls, folding walls and pop-up stands are only permitted in conjunction with a fixed partition wall, provided these do not themselves contain a fixed wall.
  • Rear sides of the stand that are higher than 2.50 m and adjacent to neighboring stands must be stable and neutral in design and without advertising messages.
  • The closed section on the side leading to the aisle may not exceed 30 % of the area. A closed wall may be a maximum of 3 meters long and must have a graphic design on the aisle side.
  • Walls bordering visitor aisles should be broken up with transparent showcases, niches, displays or something similar, to emphasize the open character of the event.

Important information for your stand planning

  • Approval of stand constructions
    If you are planning an elaborate stand construction (e.g. a two-storey stand), we recommend that you send us a stand sketch by e-mail. This should be done at least six weeks before the event.
  • Ordering installations and stand services
    Please remember to place your orders in the Exhibitor Shop in good time and to adhere to the specified order deadlines. A surcharge of 20% will be levied on the prices quoted for orders placed later.
  • Access to the exhibition grounds
    Please refer to the Traffic Guide, which contains all the important information for you as an exhibitor, your stand constructor and all authorised delivery companies.

Stand construction requirements!

Stand construction
Saturday, September 27, from 07.00 am

End of stand construction
Monday, September 29, until 10.00 pm
From 03.00 pm onwards decorative stand construction only!


Stand dismantling
Thursday, October 2, from 06.00 pm

End of stand dismantling
Sunday, October 5, until 10.00 pm

Early set-up before September 27 is subject to costs and approval. Please contact us: Contact

SCCON from A to Z

Setting Up and Dismantling

hub27 Berlin, Berlin Exhibition Grounds
Jafféstraße 2, Gate 25,
14055 Berlin

In order to ensure that setting up and dismantling traffic on the exhibition grounds run as smoothly as possible, please comply with all access and deposit rules stated in the traffic guide and under Traffic and logistics.

Entry to the exhibition grounds for set-up and dismantling is only possible with registration and booking of a loading zone. The VisiFair booking portal will open on July 1, 2025.

Please note that every self-built stand must be approved by us in advance.

Send us the dimensioned stand plan of your stand builder by e-mail to messetechnik@messe-berlin.deby September 01, 2024.

If your stand has been approved, then there is nothing to stop you from having a successful trade fair appearance.

On weekdays the Messe Berlin GmbH “Lunch Box” canteen (Hall 7c, 3rd floor) will offer breakfast from 08.30 a.m. – 10.00 p.m. and lunch from 01.00 p.m. – 02.30 p.m.

Construction inspection will be carried out on Oktober 14, 2024, by the technical department. Please note that all construction work on stands should be completed by this date.

It is important that packages delivered by post or courier are labelled as follows. Please give the name of a contact person who will be available on site to accept the package.

hub27

Exhibitor/Company + Hall + Stand

c/o hub27 Berlin / Smart Country Convention 2024

Contact person + mobile phone number

hub27, Exhibition grounds of Messe Berlin,
Jafféstrasse 2, Gate 25
14055 Berlin
GERMANY

Hall 25

Exhibitor/Company + Hall + Stand

c/o Hall 25 / Smart Country Convention 2024

Contact person + mobile phone number

Hall 25, Exhibition grounds of Messe Berlin,
Jafféstrasse 2, Gate 25
14055 Berlin
GERMANY

Download shipping label (PDF, 294.7 kB)

Exhibitors and/or their suppliers and stand builders who wish to use the freight forwarding services offered by Messe Berlin (e.g. loading/unloading using forklift trucks) can book this at the exhibitor-webshop or please order directly from Online Order Service: dbschenker.com

Should you have any questions, please do not hesitate to contact our service providers directly:

Schenker Deutschland AG

T: +49 30 301 2995 420

fairs.berlin@dbschenker.com

The hall inspectors Mr. Schulz (hub27) und Mr. Goldau (hall 25) are authorised to check compliance with the building regulations on behalf of the exhibition management and to intervene if necessary in the event of hazards. You can reach them at +49 30 3038 4143 or +49 30 3038 4149. If you have any problems in the hall, you can also contact the exhibition management directly at +49 30 3038 2300.

Protect your exhibits, stand equipment and personal items from theft. On our Exhibitor Shop you can find information about insuring exhibits & stand equipment as well as ordering additional security personnel – see the category Stand Services.

The insurance of your stand is not included in the price of stand space.

These passes allow access to the exhibition grounds during construction and dismantling times. The codes for these passes are free of charge and can be ordered in the exhibitor shop.

Please note: If you order codes for construction and dismantling passes via the exhibitor shop, they must be redeemed and personalized in advance online at the SCCON ticket store. Access to the exhibition grounds is only possible with these!

This means that all stand builders, suppliers and service providers must also order a construction and dismantling pass and register in advance. Admission to the fair ground is only allowed with pre online registration!

Stand construction
Saturday, October 12, from 07.00 am

End of stand construction
Monday, October 14, until 10.00 pm
From 03.00 pm onwards decorative stand construction only!

Stand dismantling
Thursday, October 17, from 06.00 pm

End of stand dismantling
Sunday, October 20, until 10.00 pm

An advanced construction before Oktober 12, is fee-based and you can apply within the Exhibitor Shop.

Our design department will support you in the planning, conception and implementation of your individual stand. Discover our wide range of stand types and equipment options for individualization. In our online store, you can order all services and the necessary equipment.

Your contact persons

When planning your stand, please observe the guidelines for stand design in hub 27 and hall 25.

Learn more

Independent of the general supervision provided, we recommend that you arrange security for your stand to ensure that it are protected as the hall supervision service does not accept liability for any claims. In this context, please note that valuable objects should be protected, particularly during the setting up and dismantling phases.

Stand security services can be ordered in good time before the event at the Exhibitor Shop. In accordance with Item 2.5 “Surveillance” of our Technical Guidelines stand guards may only be provided by the security company contracted by Messe Berlin.

Click onto the following overview for detailed technical information on the exhibition halls:

Technical hall information (Flyer) (PDF, 62.9 kB)

In order to ensure that setting up and dismantling traffic on the exhibition grounds run as smoothly as possible, please comply with all access and deposit rules stated in the traffic guide.

Download traffic guide (PDF, 140.2 kB)

Trade Fair Duration

Are you looking for a closed room at the event for short, confidential discussions in a small group? Then our new offer, the Meeting Cube, is just right for you!

Many exhibitors are looking for ways to withdraw: whether for a call or an online meeting, for concentrated preparation for a presentation or an important meeting. With us, you have the choice:

The services at a glance

Meeting Cubes: Seating and table for max. 6 people
Meeting Tables: Seating and table for max. 4 people
Located in the meeting areas in hub27 and Hall 25
Water and coffee included (self-service)

It's that simple: Book an available slot early in the booking system*. Come to the meeting cube or meeting table at the booked time, hold your talks there and continue your participation in #SCCON24.

*Book as early as possible, as availability is limited. You can see available time slots in real time directly within the booking system. First come, first served. More information

If you would like catering at your stand, the colleagues at Capital Catering GmbH will be happy to help you.

Please order early - catering should be ordered at least four weeks before the event. To the catering shop

You will find the cloakrooms in the entrance foyer of the hub27 an in hall 26.

Price: 3.00 euros per item of wardrobe, 6.00 euros per item of luggage

The exhibitor passes entitle holders to access the exhibition grounds before, during and after the event. Persons who will also be on site during the event therefore do not require an additional set-up and dismantling pass.

The free codes for redemption in the Online Ticketshop are available in good time before the event. Please note the number of exhibitor passes already included in your stand registration. This can be found in your confirmation of order. Any additional exhibitor passes required are subject to a charge and can be ordered in the Exhibitor Shop.

Please consider: The Exhibitor passes are personalized and are not transferable. Your exhibitor pass must be scanned by our staff on the doors whenever you enter or leave the exhibition grounds.

In the halls you will find various catering areas with food trucks where you can buy food and drinks.

You are welcome to use the free WIFI for exhibitors during the Smart Country Convention. SSID: SCCON WIFI

With the lead scanning app, you can capture the data of your trade show visitors with just one click. The data is immediately available online for further processing. After you have collected all the data on your leads at the event, that data can then be used to your advantage in the follow-up.

The app download can be used as often as you like, allowing all employees at your booth to use the Lead Scanning App. The app is available for iOS and Android.

Please note: Use of the lead scanning service is limited to those trade visitors’, who give permission to scan their ticket. This service can be booked via the Exhibitor Shop.

Duration of the event
September 30 - October 2, 2025

Opening hours
doors open for visitors: 9.00 a.m.
doors open for exhibitors: 08.00 a.m.

Program
September 30: 9.30 a.m. – 10.00 p.m.
October 01: 9.30 a.m. – 09.00 p.m.
October 02: 9.30 a.m. – 06.00 p.m.

Please note: each exhibitor is obliged to set up his stand during the visitor opening hours from 9 a.m. to 6 p.m. and to staff it with qualified personnel. Dismantling of the stand on Thursday, October 2 before 6 p.m. is not permitted.

The parking areas P17 & P18 are generally available for the duration of the event for a fee of 15 Euro. Click here for directions.Click here for directions

As a special service, free charging facilities for e-cars are available at P17.

As an alternative to the general parking areas, you can purchase exclusive exhibitor parking passes via our exhibitor store.

Are you planning an exhibitor event for visitors, a presentation, a get-together or a stand party and would like it to be published in the online event calendar? Then register your exhibitor event with us and we will publish it in the program.

Up to 10 events per exhibitor will be published.

Please note that events on the stand are subject to registration. Publication cannot be guaranteed for events registered after the registration deadline on September 12, 2025.

Click here for your event registration.

Dates of Smart Country Convention in the upcoming years.

Save the Date!

13.10. – 15.10.2026

We offer you a free storage facility in hall 26. It is important that you or your employees receive the delivery on site. Our contact person for the storage is Mr. Torrisi. You can reach him at +49 (30) 30381427.

Advertising materials must be picked up by the end of the event on 17.10.2024 until 06.00 pm

Every person needs a valid ticket to access the exhibition grounds. The following list will help you understand the difference and find the right one for you and your partners: Overview of tickets and access regulations (PDF, 155.3 kB)

Visitor tickets for your customers or partners can be ordered via the exhibitor shop. The vouchers are free of charge. Please note that a handling fee will be charged depending on the package size. You can view the redeemed voucher codes later in your ticket account.

For inquiries, contact tickets@messe-berlin.de.

Contact

SCCON TEAM
You have any questions? We will be happy to assist you!
T +49 30 3038 2300

hub27 | Berlin Exhibition Grounds

Jafféstrasse 2, Gate 25
14055 Berlin